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About Us

Our Story

Our Story BOS is short for RooiBOS – the South African red tea with unique superfood powers. That's also where our story begins. For centuries South Africans have enjoyed the delicious, naturally sweet taste of rooibos and benefitting from its health benefits. We knew it was only a matter of time before the world discovered this magic ingredient. That's why in 2010, we decided to take rooibos and put it on ice. And in doing so, began sharing our philosophy that healthy can be fun.

Why Rooibos?

Rooibos is naturally slightly sweet so you get a great tasting product with no or low added sugar. It's packed with antioxidants which helps to slow down the aging process. And its caffeine free…so you can drink it morning, noon and night. It's a no brainer, don't you think?

Our Mission

We're trying to make healthy more fun everyday. How do we give fun a flavour? It's pretty simple, really. Harness a ridiculously healthy plant, mix it up with some natural fruit and blend it till it's splendid.

Then celebrate it's incredible benefits and heritage through contemporary & vibrant Afro-pop iconography and go BOS! For those who don't know, "Go BOS" is a South African expression meaning to go wild & crazy... and that's exactly what we've done!

BOS across the globe
We plant trees
We've planted 25,000 trees
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